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Maybelline New York is the number one cosmetic brand in the world, available in over 129 countries. Founded in 1915 by an American chemist on behalf of his sister Maybel, he created the world’s first mascara cementing Maybelline’s authority in mascara. Today we offer on-trend style, beauty tips and make-up expertise available to all. Whether you’re looking for a new concealer, the best black mascara, a perfect date-night glam look or the coveted, no make-up, make-up look, we’ve got the make-up heroes you need.