V8

William Gilbert Peacock was a passionate entrepreneur, bringing delicious affordable vegetable nutrition to market during the food crisis of The Great Depression. In 1933, he and his son sought to make sure that everyone was able to have the benefits of vegetables in their diet and that nutrition was accessible to all. Through trial and error and a basement full of veggies they juiced and blended, all by hand, many different varieties until they found the perfect mixture of 8: Tomato, beets, carrots, celery, spinach, parsley, lettuce, and watercress. Just like that V8 was born: delicious juice blends and accessible nutrition, that’s what V8 stands for!