Crucials

From its beginnings in Birmingham in 2001 our products have become popular nationwide. With over 20 flavours available in both the handy 500ml retail size and the 1 litre caterer’s size, you can simply add your own flavour tweak to any snack or dining occasion.

In 2001 a saucy revolution was born on the eclectic streets of Birmingham. Gabe Gabriel, Crucials founder and previously a caterer, found a gap in the market for great tasting sauces at an affordable price. The famous flavour Hot Stuff was the first sauce created by Crucials, cementing our place in fast food outlets as a chip shop essential. By 2005, Crucials had 11 flavours and was a back shelf staple in nationwide chip shops.