Albert Premier

We started in 1947 and are proud of our golden history. As a PIONEER, we made the first embossed chocolate coins on the market. 

Our story started with an engineer eager to create something new.

He wanted to produce chocolate coins. To be able to do this, he designed and built the chocolate coining machines himself in his residence, which was located on the square ‘Albert Premier’, in the city of Brussels. In the beginning, he bought the chocolate from a local chocolate maker, wrapped the blanks into gold foiled chocolate coins, and re-sold the coins to the chocolate maker, who took care of the selling of the coins to the confectionery trade.